GOOD produces and distributes rabbit meat in South Africa and internationally.  We are playing a pivotal role in South Africa’s Rabbit Industry.  Our fully compliant rabbit abattoir is the culmination point for everyone involved from production, processing, marketing and the distribution of GOOD rabbit meat to valued clients. Based on a variety of agricultural, environmental, social, economic and nutritional benefits, we believe there is endless potential for the Rabbit Industry in providing worldwide Food Security.

Locally, the Rabbit Industry has the capability to empower a lot of people and to create numerous sustainable job opportunities all over South Africa. We strive to build the industry on transparency, honesty, inclusiveness and reliability.


Nowadays, a healthy lifestyle is becoming increasingly more important. There is a big move to focus on health benefits such as energy and nutritional value of foods, which are rich in protein and low in cholesterol and lipid contents. From a nutritional point of view, rabbit meat is easily digested and has high nutritional and dietetic properties all while bursting with flavour.

This meat contains 20–21% of proteins, unsaturated fatty acids, potassium, phosphorus, and magnesium. It has low concentrations of fat, cholesterol, and sodium. That is why rabbit meat is better digested as compared to other kinds of meat (beef, lamb, chicken or pork).



  • Low in fats:
    Every 100 grams contains only 3.8 grams of fat.
  • Rich in proteins:
    Every 100 grams contains 21.1 grams of protein 

Vitamins & Minerals

  • High in Vitamin B. 
  • Rich in calcium.
  • High in magnesium.
  • Rich in potassium.
  • Replenishes iron loss in women during their monthly cycles.
  • Contains selenium to boosts immune systems. 

sustainable Farming

  • Locally and ethically sourced meat.
  • Rabbit farming has a low environmental impact.


Rabbit meat contains:

  • No growth hormones.
  • No preservatives.
  • No antibiotics. 
  • No steroids.

Certification and Partners